As a member of what people are calling youth these days, I don’t think parks are trying too hard to target us et. Last weekend, I just found out that there are some really good bouldering lines in Central Park! Are they advertised? NO Signage? No Anything? No My park would have all opportunities marked on a map from hiking to wildlife AND sports. Good hike/walk routes that stop at map ‘spots’ would be highlighted. One field would be named ultimate field and the next soccer playground. Neither would be exclusive to a sport, but putting the options on a map get people thinking and excited. Marketing is king and getting youth into the outdoors is no different.
June 29, 2011
My park
As a member of what people are calling youth these days, I don’t think parks are trying too hard to target us et. Last weekend, I just found out that there are some really good bouldering lines in Central Park! Are they advertised? NO Signage? No Anything? No My park would have all opportunities marked on a map from hiking to wildlife AND sports. Good hike/walk routes that stop at map ‘spots’ would be highlighted. One field would be named ultimate field and the next soccer playground. Neither would be exclusive to a sport, but putting the options on a map get people thinking and excited. Marketing is king and getting youth into the outdoors is no different.
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